Optimistic and inclusive

Christopher Bailey in his final year at Burberry has decided to dedicate his final collection to the "best and brightest organisations supporting LGBTQ and youth around the World"
"There has never been a more important time to say that in our diversity lies our strength and our creativity," he said.
The new tartan was shown during London Fashion Week. The updated check was described as an "emblem of optimism and inclusiveness" by Burberry.

Burberry has undergone a transformation from a relatively small UK brand to an international icon under Christopher Bailey's guidance. The inability of Burberry to announce a replacement Design Director and the decreased demand from Chinese shoppers, who account for a large proportion of the international buyers, has affected earnings.
Burberry is still on track to deliver profits after cutting costs.